The Sales Podcast With Wes Schaeffer, The Sales Whisperer® The Perfect Tech Stack: Chris Brisson of Sales Message
#12WeeksToPeak #marketingautomation #growthmindset
Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.
00:00 The Evolution of Sales Message
02:49 Understanding SMS and iMessage Dynamics
06:10 The Need for Specialized SMS Platforms
08:52 Integrating SMS with CRM Systems
12:09 The Importance of Two-Way Communication
15:00 Engagement Strategies and Opt-In Rates
18:04 Speed to Lead and Modern Communication Challenges
24:44 Engaging Kids in Sales Activities
25:39 Text Messaging in Business: The Lifecycle
26:56 Capturing and Connecting with Leads
28:52 The Shift to SMS in B2B Communication
30:25 Integrating SMS with CRM Systems
32:06 Utilizing Templates and Playbooks for SMS
33:24 Multimedia Messaging Strategies
35:25 Mobile Communication in Sales
37:07 Best Practices for SMS Communication
39:27 Tracking Engagement through Links
40:15 Branding Challenges with Messaging
42:07 Future Expectations and Closing Remarks
Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w
Connect with me:
- X -- https://X.com/saleswhisperer
- Instagram -- https://instagram.com/saleswhisperer
- LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
#12WeeksToPeak #marketingautomation #GrowthMindset