In this episode, Michelle Frechette chats with Bernard Mayer, the Senior Director of Communications and Creative at Omnisend. Bernard, based in Vilnius, Lithuania, shares his diverse background and insights into Omnisend's innovative marketing strategies, focusing on email and SMS marketing. The discussion highlights the importance of effective customer engagement and the significant impact of automated emails. Bernard also delves into his involvement with the WordPress community, particularly through WordCamps, and emphasizes the value of creativity and community in marketing. The episode concludes with excitement for the upcoming WordCamp Asia and its enriching experiences.

Top Takeaways

The Value of Organizing and Attending WordCamps: Both Bernard Meyer and Michelle Frechette emphasized the benefits of organizing and attending WordCamps. While it's a lot of hard work, the sense of accomplishment, networking opportunities, and camaraderie with other organizers make it a fulfilling experience. Bernard highlighted how it allows remote collaborators to meet in person, which adds an exciting dimension to professional relationships.
Creative Marketing Through Humor and Engagement: Bernard discussed Omnisend’s approach to marketing, which involves using humor, music videos, mockumentaries, and playful storytelling. These creative strategies make their marketing campaigns memorable and engaging, showing that a bit of fun can effectively capture an audience's attention.
The Accelerated Nature of Event Preparation: Both speakers noted how quickly time seems to pass when preparing for large events like WordCamp Asia. Bernard highlighted the rapid pace from early-year planning to the event date, while Michelle described it as a snowball effect that builds momentum. This reflects the importance of staying organized and proactive during event planning.

Mentioned In The Show:

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Bernard Mayer (Sr. Director of Communications & Creative, Omnisend)
Michelle Frechette (Director of Community Relations, Post Status)
Olivia Bisset (Intern, Post Status)

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