
Live Long and Well with Dr. Bobby #53: Ultra-Processed Foods: How Harmful and Why?
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Oct 28, 2025 Explore the rise of ultra-processed foods and their dominance in our diets since WWII. Discover what exactly classifies as ultra-processed and how various additives might not be the real problem. Learn about fascinating studies showing the significant calorie increase when eating UPFs. Dr. Bobby shares practical tips on prioritizing whole foods and navigating the food landscape without fear. He emphasizes moderation and offers insight into his own indulgences and choices to maintain a balanced approach.
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How UPFs Took Over The American Plate
- Ultra-processed foods now make up about 60% of the American diet and are engineered for cheapness, stability, and desirability.
- Post-WWII advances (cheap flour, HFCS, oils) plus convenience culture created the UPF explosion.
College Mac And Cheese Preference
- Dr. Bobby recalls eating cheap boxed mac and cheese in medical school and later preferring the ultra-processed version over homemade.
- This personal example shows how UPFs create lasting taste preferences.
NOVA's Four-Group Framework
- The NOVA system classifies foods into four groups and group four labels items as ultra-processed, often recombined and engineered.
- Ultra-processed products often include unfamiliar ingredients and aim for irresistible textures and flavors.




