Founder: Innovation despite all odds. Growing a Lending SaaS FinTech during times of war | Svitlanka Sergiichuk Romaniuk, CEO & Co-founder, Neofin

Aug 7, 2023

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My guest today is Svitlanka Sergiichuk Romaniuk, CEO & Co-founder at Neofin, a Lending SaaS FinTech. We had a ton of fun recording, we talk about how no code solutions are empowering companies to launch lending propositions faster.

Neofin started years ago in Ukraine, so we explore their founding story and their journey of losing all their Ukrainian bank customers one by one in a matter of days at the start of the war. They then had to make a very difficult decision to stop or adapt and continue. It is deep and inspiring.

Today Neofin has customers across the world, including the US, so we go deeper on the how to go about market expansion, specially in the US. And finally, Neofin has multiple awards, so Svitlanka shares with us her secrets to success, strength and perseverance.

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Let’s dive into it!

👉 You can find Svitlanka here

LinkedIn: https://www.linkedin.com/in/svitlanaromaniuk/
LinkedIn Neofin: https://www.linkedin.com/company/neofin-solutions/
Website Neofin: https://neo-fin.com/

👉 And you can find Monica here:

LinkedIn: https://www.linkedin.com/in/monicamillares/
YouTube: https://www.youtube.com/@moni_millares
TikTok: https://www.tiktok.com/@moni_millares
Website: https://moni-millares.mystrikingly.com/

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In this Purpose Driven FinTech episode we cover:

(0:00:00) Full-scale war starts, and banks in Ukraine close their credit business

(0:01:10) Neofin decides to scale internationally to survive

(0:01:59) How no-code solutions empower faster lending propositions

(0:08:37) Neofin's customer promise: launch lending business 4x faster with zero delivery risk

(0:15:18) Neofin's founding story and journey through the war in Ukraine

(0:19:16) Neofin expands to Canada and the US

(0:28:33) Neofin simplifies the complex lending process with no-code solutions

(0:32:51) Neofin's advantages: optimal for institutions without technical teams, ease and flexibility

(0:37:10) Challenges of market expansion: regulatory landscape, local data, cultural differences

(0:46:08) Improve collaboration between FinTechs and financial institutions

SEARCH QUESTIONS

What is no-code lending technology?
How to launch lending products faster in FinTech?
What are the stages of the lending process?
How to build resilience as a FinTech founder?
What is loan origination automation?
How to expand FinTech into international markets?
What is Sharia-compliant lending?
How to use alternative data in credit scoring?
What is a loan management system?
How to build lending products without developers?
What are the challenges of building FinTech during war?
How to diversify risk in FinTech market expansion?
What is the difference between loan origination and servicing?
How to automate credit decisioning?
What data sources improve lending underwriting?
How to market lending products effectively?
What is KYC and fraud detection in lending?
How to build a revenue-driven FinTech without VC funding?
What accelerator programs help FinTech startups?
How to make innovation normal in financial services?

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Production and marketing by Monica Millares. For inquiries about collabs, sponsoring the podcast or creating or editing your podcast email Monica at fintechwithmoni@gmail.com

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.