I had wonderful chat with Clari VP of Revenue Growth & Enablement, Kyle Coleman. Kyle is incredibly gifted as a leader and as someone who understands the finer points of the sales process. He astutely recognizes what's important for a buyer, and he knows how to train his team to reach prospects in order to drive revenue. In particular, we discussed:

The common everyday words you should stop saying immediately
What success metric you should have at the top of the funnel
How the entire team can do their part to impact revenue

This was a funny talk as we laughed and joked a bit - but we also agreed heartily about many things people are doing incorrectly in their process. I think you'll enjoy it.

To learn more about Clari, visit: https://www.clari.com/

Find Kyle on LinkedIn at: https://www.linkedin.com/in/kyletcoleman/

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

Get even more tips by following Matt elsewhere:

117: What NOT to Say in Sales - with Kyle Coleman