The Town with Matthew Belloni
Agents, Managers, and the Shifting Power Dynamics of Representation
Apr 3, 2025
Jon Liebman, CEO of Brillstein Entertainment Partners, shares insights into the evolving roles of agents and managers in Hollywood. He discusses the significant differences between the two and how private equity is reshaping talent representation. The conversation also delves into CAA's recent lawsuit and the implications of ending packaging agreements on TV agencies. Additionally, they explore the dynamic changes at major firms like WME and UTA, and Liebman offers valuable advice for newcomers in the industry.
32:42
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Quick takeaways
- The roles of managers and agents in the entertainment industry have evolved, blurring lines between their traditionally distinct responsibilities and functions.
- The influx of private equity into representation has transformed talent agencies and management firms, prompting significant structural changes and competitive dynamics.
Deep dives
Understanding the Roles of Agents and Managers
Agents and managers play distinct roles in the entertainment industry, with agents primarily focused on securing job opportunities while managers take a broader, more strategic view of their clients’ careers. Agents operate within a highly regulated framework, negotiating deals and typically charging a standard commission of 10%, whereas managers have more flexibility in their fees and often engage more creatively with their clients. For instance, managers can produce projects alongside their clients, a role that agents are generally prohibited from taking. This division of responsibilities becomes increasingly blurred as some management companies evolve to resemble agencies, leading to confusion in the industry.
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