FEAR & GREED | Business News Samsung vs Apple: who really won 2025?
Dec 29, 2025
In this discussion, tech expert Stephen Fenech shares insights on the fierce rivalry between Samsung and Apple in 2025. He highlights Samsung's aggressive release of innovative devices, including a groundbreaking trifold phone, compared to Apple's late but powerful iPhone 17 launch. Stephen explores the impact of ecosystem lock-in and how foldable devices might sway iPhone users. Additionally, he delves into a comparison of wearables, emphasizing Samsung's health features versus Apple's strong user loyalty. The conversation sets the stage for anticipating the tech landscape of 2026.
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Samsung's Early Momentum
- Stephen Fenech argues Samsung edged out Apple in 2025 by launching devices earlier and across more price tiers.
- Samsung's S25, Z Fold 7 and a late-year trifold gave it market momentum before Apple's September releases.
Apple's Late Resurgence
- Apple staged a late-year resurgence with the iPhone 17, especially the affordable entry model that attracted buyers.
- The iPhone 17 Pro models delivered notable camera upgrades that positioned them as professional devices.
Trifold As A Tech Flex
- Stephen describes Samsung releasing a trifold phone in December as a technology flex, though not in all markets.
- He links the trifold to rumours that Apple will introduce its first foldable next year, framing it as competitive signalling.