So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind. I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap. David Moellenkamp is the Director of Product at Shopify Plus, where he is focused on building products to solve the problems of Shopify’s highest volume merchants. Prior to joining Shopify, David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations.
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