Who should be your first hire? What’s your funding plan? Dr Lisa Creaven shares her top advice from building Spotlight Oral

Today we are learning from Lisa Creaven, one of the Co-founders of Spotlight, which she’s built alongside her sister Vanessa Creaven. 

Spotlight is a dentist-created oral care brand made with the highest efficacy ingredients to put a smile on peoples' faces for joy, confidence, and positivity.

Now something I didn’t know is that the mouth is 50x more absorbent than the skin so what you put in your mouth is extremely important! Spotlight puts a huge focus in educating people around this message and has been disrupting the industry ever since they launched! This episode was super insightful - I learned a thing or two that I really didn’t know. 

We chat about her funding plan in the beginning and the approach she took with macro influencers and retail strategy. And another piece of gold is around their first hire and important advice for other entrepreneurs tuning in!

LINKS WE MENTION:

Lisa's Instagram

Spotlight's Instagram

Female Startup Club's Instagram

Doone's Instagram

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Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

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