This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.
I have met some pretty incredible people over the years, and worked with many of them to create even better sales and marketing strategies.
Not all of their visions were able to come to fruition, which is why I'm creating this video today.
In this video, I'm going to share the 4 previously-untold lessons I learned working with industry titans who have since passed, so that someone like you can finish what they weren't able to.
Chapters:
1:11 - Creating a marketplace leader
2:08 - What does being "better" mean?
4:30 - Behavioral adaptive marketing
5:14 - What makes or breaks a market
7:27 - One of the greatest kept secrets
9:30 - The pros of being interesting
10:22 - Stop sounding corporate
12:00 - Value means nothing
13:07 - Hit or miss
14:30 - Small guy who packs a big punch
14:46 - The difference between speaking and selling
16:12 - Lessons from Jocko Willink
19:00 - 53 years of experience in self-help
20:08 - I need your thoughts
22:47 - Doesn't have to be comfortable
The Jason Fladlien Show 