Building Genuine Connections in Influencer Marketing with Kwame Appiah | Ep 36

Nov 12, 2024

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In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing.

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Best Moments:

(01:45) Kwame's role at Later and creator-focused events

(04:07) Kwame's experience as a content creator

(05:34) The challenges and misconceptions about content creation

(07:38) Kwame's approach to brand partnerships and sponsorships

(09:03) Kwame's favorite brand partnerships

(14:28) The importance of creative freedom in partnerships

(15:31) Kwame's thoughts on gifting campaigns

(22:36) Later Creator Club and its purpose

(28:11) Advice for brands and creators in influencer marketing

(31:28) Rapid-fire questions in the "Off the Record" segment

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Guest Bio:

Kwame Appiah is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind, Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!