Sales Confidence That Converts - A Client Shares Her Journey

Want to boost your sales confidence while juggling business, family, and faith?

In this episode of the Sales Maven Show, host Nikki Rausch chats with Shana Cooper—CPA, entrepreneur, and mom of five—about the power of sales confidence in both personal and professional life.

With over 30 years of experience, Shana shares how she blends biblical principles with practical financial strategies to help women lead with clarity and confidence. She opens up about her journey from employee to entrepreneur, the lessons she’s learned raising five kids while running a business, and how improved communication and sales skills can transform marriages, families, and careers.

Shana also introduces her brand Happy Homes and Families and her upcoming framework, Coming Home by Design, which empowers women to create lives rooted in purpose, connection, and confidence—starting at home.

Whether you're building a business or a better family dynamic, this episode will inspire you to own your voice and grow your sales confidence.

Timestamps: 00:43 Welcome to the Sales Maven Show 01:34 Meet Shana Cooper: CPA and Mom of Five 02:13 Blending Finances, Family, and Faith 02:58 Homeschooling and the Entrepreneurial Mindset 04:18 Facing Financial Challenges in Marriage 07:40 The Life CFO Framework 10:41 From Corporate Job to Entrepreneurship 12:13 Building Sales Confidence Through Communication 16:56 How to Adjust Messaging for Better Engagement 17:15 Boosting Productivity and Purpose 17:43 Navigating Multiple Roles with Grace 19:04 Gaining Confidence and Letting Go of Perfectionism 20:12 Effective Outreach and Relationship-Building 21:24 Why Sales Skills Are Essential for Growth 23:01 Creating a Positive Ripple Effect 27:59 Final Takeaways and What’s Ahead

Connect with Shana Cooper: 🔗 Website: happyhomesandfamilies.com 🔗 LinkedIn: Shana Cooper on LinkedIn