The guest on the latest edition of the PR Week podcast is Leslie Cafferty, chief communications officer of Bookings Holdings, the parent company of Booking.com, Priceline and Kayak, among other brands.
She talks about what the busy holiday travel season means for her company and how it markets itself during major sporting events such as the World Cup. Plus, the biggest marketing and communications news of the week, including fallout from major universities’ presidents on Capitol Hill and the PRWeek Awards U.S. 2024 shortlist.
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