#204: Dom Tyson (Clutch & Co Golf) - How to build a sports apparel brand

Hello friends!

Keen to start your own sports apparel business?

We sat down with ex-AFL star Dom Tyson to discuss how he did it with Clutch & Co Golf.

Clutch & Co is a golf brand that targets the average punter who needs to look good (v important) and hit em far.

If you dream of running your own merch brand, or just want to know what goes on behind the scenes, tune into this chat with Dom!

We cover:

• How Adam Scott’s 2013 Masters win inspired Dom to create Clutch & Co
• What goes in to building an e-commerce label
• How he transitioned from footy into building Clutch & Co
• The market research that goes into understanding their customer
• The lessons he learnt through beginning Clutch & Co
• What Dom’s day-to-day looks like
• The importance of having an outlet outside of work

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If you want to learn more about us, feel free to connect with us on LinkedIn: Reuben, Ryan

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You can also find us on insta @sportsgrad

And if you're interested in more podcasts related to a certain topic (e.g. Events, High Performance etc.) check out our best picks here: www.sportsgrad.com.au/podcast

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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast.

Find out why their Master of Business in Sport Management is not one of, but the best one in Australia, ranked at #1 at www.deakin.edu.au

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Thanks for listening! You’re all legends.

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