Event Season Survival Kit: What No One Tells Marketers | E94 with Laura Dazon, Phoebe Dunsmore, Sarah Tully

Think events are all free prosecco and LinkedIn photos? 🤔 Behind every smooth show is a sleep-deprived team juggling power sockets, panic emails, and a thousand tiny fires—often at the same time.

In this episode, we’re joined by Sarah Tully (Group Event Director, eCommerce Expo & Technology for Marketing), Laura Dazon (Marketing Manager), and Phoebe Dunsmore (Marketing Executive) from CloserStill Media to pull back the curtain on event season—what really breaks, what actually matters, and how marketers can survive (and even enjoy) the madness.

We get into:
 ✅ The biggest misconceptions about events marketing (and why the show is the middle of the campaign, not the end)
✅ How to balance sponsors, exhibitors & attendees with a clear “value story” (Laura’s “chair with four legs” framework)
✅ Real on-site war stories: raining ceilings, no-show speakers, surprise venue drills, and the eternal Wi-Fi scam
✅ Ops gotchas marketers miss (power, internet, signage, space for photo areas… and why people never read the emails)
✅ Inbox triage during peak season: empathy, boundaries, and why “please unsubscribe me” isn’t a personal attack
✅ Neurodiversity on the show floor—headphones, quiet resets, and planning for the post-event crash
✅ Exhibitor & visitor playbooks: keep activations simple, plan before/during/after, train booth teams, and download the app
✅ Self-care that actually helps on-site: snacks + water, pacing, buddy up, and don’t schedule your whole life the week after

If event season has you clutching your lanyard and whispering “I need a nap,” this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. 

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.