Copywriters Podcast AI: The Bigger Picture, with Sam Woods
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Nov 3, 2025 In this enlightening conversation, Sam Woods, a strategic AI architect and pioneer in prompt engineering, dives into the nuances of AI in copywriting. He discusses his early experiences with generative AI and highlights why general-purpose chatbots may not serve copywriters effectively. Sam advocates for the use of APIs and fine-tuning models to enhance marketing strategies. He also explores the potential of AI in predicting stock market trends and emphasizes the importance of good judgment in leveraging AI for creative success.
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General-Purpose Models Aren't Tailored For Copy
- ChatGPT and Claude are being built as general-purpose internet interfaces, not specialist copywriting tools.
- Marketers will need more work and better setups to get high-quality direct-response copy from them.
Fine-Tuned Models For Specific Copy Tasks
- Sam's team fine-tunes separate models for tasks like sales pages and advertorials to specialize performance.
- He notes those fine-tuned models excel at their single purpose and produce poorer results for unrelated tasks.
Use APIs And Fine-Tuning For One-Turn Results
- Use API access and custom interfaces (or platforms like TypingMind) to control context, memory, and agents for better copy results.
- Fine-tune models for specific copy tasks to get one-turn high-quality outputs instead of many chat iterations.
