WTF Gym Talk cover image

WTF Gym Talk

This Organic Content Will Go VIRAL For Your Gym

May 13, 2024
Explore the two top group fitness franchises to invest in, emphasizing high operational capacity and grittier branding. Learn about tailored solutions to solve gym business problems and optimize strategies. Delve into creating authentic and viral gym content through personal stories, process documentation, and documenting scenarios for market differentiation.
21:50

Podcast summary created with Snipd AI

Quick takeaways

  • Invest in Industrious or MADabolic for well-organized barbell-based group fitness experience.
  • Transition from curated to raw content to enhance gym's social media presence and authenticity.

Deep dives

Creating Viral Organic Content for Gyms

Creating viral organic content for gyms involves focusing on content that reaches local audiences within a gym's trade area. The emphasis is on engaging the core customer base and building brand awareness rather than expecting immediate high conversions. By documenting real-life gym activities like client meetings or staff discussions, gyms can create authentic and engaging content that resonates with their audience. This approach aims to offer insight into the gym's inner workings, fostering curiosity and interest among viewers.

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