Bouncing back from losing 70% revenue - Max Serrano, IGotAnOffer
Mar 27, 2024
auto_awesome
Max Serrano, founder of IGotAnOffer, shares his journey from consulting to coaching, including navigating a revenue loss and laying off staff. He emphasizes a profit-first mentality, the importance of paying yourself, and recommends resources for indie hackers.
Transitioning from course provision to coaching marketplace opened new opportunities despite lower profit margins.
Restructuring post-revenue drop during tech hiring freeze ensured business alignment and profitability.
Deep dives
Transition from Consulting to Coaching
Max Orano, the founder of I got an offer, initially started in consulting but shifted to coaching after losing 70% of revenue due to a tech hiring freeze. With a profit-first approach, the company is now on a growth trajectory, emphasizing the importance of understanding metrics for business growth.
Diversifying and Expanding Services
To overcome market limitations, I got an offer expanded its focus from consulting to coaching, targeting tech companies like Google and Amazon. Transitioning from course provision to coaching marketplace resulted in lower profit margins but opened up to new use cases like salary negotiations and career planning.
Financial Stability and Future Plans
After facing a drastic revenue drop during the COVID-related tech hiring freeze, the company restructured to ensure hiring alignment with profit margins. Currently profitable and growing, they aim to expand services to new industries like investment banking and offer support for various career milestones, emphasizing the importance of paying oneself while building and scaling a business.
Max Serrano is the founder of IGotAnOffer, a bootstrapped coaching platform focused on helping people get jobs and progress their career. Initially starting out in consulting, Max started IGotAnOffer on the side, creating digital products to help people land consulting jobs, but pivoted to coaching after they lost 70% of their revenue in the tech hiring freeze, having to lay off the majority of his staff. Now, with a profit first mentality, they are on a growth trajectory again.
Timestamps
00:00 - Intro
03:16 - What indie hackers can learn from management consulting
EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode