StyleZeitgeist Podcast Breaking News with Astrid Wendlandt of Miss Tweed
Dec 20, 2024
Astrid Wendlandt, a veteran journalist and founder of Miss Tweed, dives into the cutthroat world of luxury fashion reporting. She shares tales of her early career at the Moscow Times and her transition to fashion news. Wendlandt recounts the challenges of maintaining journalistic integrity amidst powerful industry players, like LVMH's Bernard Arnault. The conversation touches on the ethical dilemmas in fashion journalism, the toxicity within some luxury brands, and the vital role of independent media in an era of consolidation.
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Moscow Times Experience
- Astrid Wendlandt's first job was at The Moscow Times during the 1990s.
- This experience taught her valuable reporting skills and resilience.
Luxury Industry Recognition
- Reuters recognized the growing importance of the luxury industry as its own sector.
- They appointed Astrid Wendlandt as the first EMEA luxury goods correspondent.
Miss Tweed Launch
- Astrid Wendlandt launched Miss Tweed during lockdown with a scoop about Richemont.
- This led to many Richemont employees confiding in her about company issues.