Music Business Insider Podcast The Power of iHeartRadio's Audience Connection with Lisa Worden Alt98.7
📻 In this insightful episode entitled, “The Power of iHeartRadio's Audience Connection with Lisa Worden” on the Music Business Insider Podcast, we delve into the world of broadcast radio with the expertise of Lisa Worden from iHeartRadio. Lisa, the driving force behind Alt98.7, shares invaluable insights into how broadcast radio maintains its connection with audiences in the digital age. Join us as we explore the strategies and tools Lisa utilizes to understand listener preferences across various platforms. From decoding audience feedback to tackling the challenges of engaging younger demographics, this conversation offers indispensable music industry advice. Tune in to gain a deeper understanding of how broadcast radio continues to thrive amidst evolving trends. #LisaWorden #iHeartRadio #Alt987 #BroadcastRadio #MusicMarketing #MusicIndustryAdvice #MusicBusinessPodcast #MUBUTV
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📒 Show Notes and Resources 📒 https://www.mubutv.com/lisa-worden-iheartradio
⚡️What you'll learn in this episode⚡️
👉 We discuss how iHeartRadio connects with its audience across various platforms👉 The tools she uses to get a sense of what her listeners want to hear 👉 And the challenges broadcast radio faces in ensuring younger listeners remain engaged in the platform👉 and much much more...
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Books & media mentioned:
📒 Walking On Air: How to be a radio presenter - https://amzn.to/3FAAAmL
📒 20 Things to Know About Being a Radio Personality - https://amzn.to/46RQs0g
🎧 Get Audible Free - Your favorite titles anywhere you go. Enjoy a free trial on us! - https://amzn.to/3RB2nu4
Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Larry Labs
DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.
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