The Modern Consultant #34. She grows Kajabi's 19,000+ paid member community w/ Maruxa Murphy, Community & ROI Strategist
Nov 7, 2023
52:31
Imagine this - you're the head of Kajabi, a platform for creating and selling online courses. In 2023, with 19,000 customers, you hit $60M in revenue, and you're valued at $2 billion.
Who do you call to help grow your community from 19,000 to 100,000?
Maruxa Murphy - The Heartful Community Architect & Revenue Strategist I'm proud to call a friend and a client. Given the depth of and breadth of her expertise, we've been quietly codifying her science and art into a transformative curriculum that will serve as training for her team, a course for her clients, and a playbook for entrepreneurs of heart.
Her course isn't out yet so you can't buy it but what you can do is listen to an in-the-trenches coaching call where we clarify and codify the expertise that 8-figure companies continually ask her for.
Last week we went deep on digital operations with Jhana Li and this week, we're going deep with Maruxa Murphy.
If you're ready to roll up your sleeves with us, then here's what you're in store for:
This week on the Modern Consultant, I have the honor of hosting Maruxa Murphy. She is an award-winning community experience designer, strategist, and entrepreneur.
She’s been featured in Forbes, Reader's Digest, Fox News, The Huffington Post, NBC, and The Austin-American Statesman for her work in creating profitable enterprises that do good in the world. Maruxa believes in empowering all individuals to live their fullest lives, and her work has been instrumental in bringing people together to create positive change.
To learn more about Maruxa, visit: https://www.revolutionarycommunities.com/
Who do you call to help grow your community from 19,000 to 100,000?
Maruxa Murphy - The Heartful Community Architect & Revenue Strategist I'm proud to call a friend and a client. Given the depth of and breadth of her expertise, we've been quietly codifying her science and art into a transformative curriculum that will serve as training for her team, a course for her clients, and a playbook for entrepreneurs of heart.
Her course isn't out yet so you can't buy it but what you can do is listen to an in-the-trenches coaching call where we clarify and codify the expertise that 8-figure companies continually ask her for.
Last week we went deep on digital operations with Jhana Li and this week, we're going deep with Maruxa Murphy.
If you're ready to roll up your sleeves with us, then here's what you're in store for:
This week on the Modern Consultant, I have the honor of hosting Maruxa Murphy. She is an award-winning community experience designer, strategist, and entrepreneur.
She’s been featured in Forbes, Reader's Digest, Fox News, The Huffington Post, NBC, and The Austin-American Statesman for her work in creating profitable enterprises that do good in the world. Maruxa believes in empowering all individuals to live their fullest lives, and her work has been instrumental in bringing people together to create positive change.
To learn more about Maruxa, visit: https://www.revolutionarycommunities.com/
Topics We Cover:
1. Developing a Scalable Approach
2. The Excite Model
3. Building a Community Profit Path
4. Publishing Proof of Results as a Marketing Strategy
5. The Importance of Sales
2. The Excite Model
3. Building a Community Profit Path
4. Publishing Proof of Results as a Marketing Strategy
5. The Importance of Sales
Timestamps:
[00:01:42] Marc: How can I help?
[00:03:04] Seeking scalable growth, designing course together. Overcoming limitations, multiplying impact. Creating opportunities for financial freedom and family support.
[00:06:38] Money, time, impact, outcome, consultants, process, business.
[00:10:25] Value building and sharing proof is crucial.
[00:14:23] Framework with 5 profit paths, community building.
[00:18:52] Transformational coaches and consultants creating impactful movements.
[00:20:58] Focus on three lines of business.
[00:27:36] Excite sales, similar to past offer. Framework aligned.
[00:30:26] No thoughts on creating Excite community, but need to focus on marketing.
[00:34:19] Flowchart steps to move people effectively. Customer journey mapping in sales funnels.
[00:37:47] Small but mighty, excite profit, create transformation, community profit path.
[00:39:05] Flexible workshop schedule, from weekly to yearly.
[00:45:14] Referrals, social content, discovery call, paid course.
[00:47:42] 20 sales day, 15 calls weak, list constraint.
More About The Guest:
She is an award-winning community experience designer, strategist, and entrepreneur. She’s been featured in Forbes, Reader's Digest, Fox News, The Huffington Post, NBC, and The Austin-American Statesman for her work in creating profitable enterprises that do good in the world. Maruxa believes in empowering all individuals to live their fullest lives, and her work has been instrumental in bringing people together to create positive change.
To learn more about Maruxa, visit: https://www.revolutionarycommunities.com/
About The Host:
Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).
After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co