Would you love to have 200 people lining up to buy in to your next property development? I would!  So I speak with Andy Hoyne, a respected thought leader in the property development industry, about the marketing and strategic positioning of development projects. Andy is the Founding Principal of Hoyne, and has been working in and around the property sector for the last 25 years, helping major Australian and international developers and councils create recognisable landmarks across Australia. This, coupled with Andy’s travels around the world, mean he has seen how the power of effective placemaking can completely transform communities. Andy strongly believes that we can do more to create meaningful places, and this led him to publish The Place Economy – a significant resource book that looks at best-practice placemaking around the globe and its social and economic impacts. And you will have the chance to win a copy of that book, so stay tuned for how. "In a hot market people get lazy and just deliver product." Andy Hoyne This ended up being another longer chat so I'be broken it up into two parts. In the first half of the interview we cover the importance of having a point of difference, how you can mitigate risk through innovation, and the 'must do' marketing activities for developer’s on a budget. In part 2, we will cover how to grow your development business and create a company that stands out. Keep an ear out during this part of the discussion for Andy's tips on how you can get 200 people lining up to buy your product... Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time, along with another bonus course called Raising Capital which covers how to raise money for your projects. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcastProperty Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast Tips for real estate developers I think part 1 of my talk with Andy was chock full of ideas and inspiration to help take your developing to the next level. We keep mining for more gold in the second half of the conversation so make sure you catch that in the next episode.