Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.

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Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

In this episode, Lauren shares:

How she was able to achieve her teenage career dream
What goals she had when starting her blog
What her typical day looks like
How she started doing YouTube videos
What inspired her popular Recipe? segment
How they set up their lighting & audio
How their social following helped grow their YouTube channel
How an MCN helped her monetize her channel
How brand partnerships work with Hot for Food

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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