Seems organic, but is paid. Long user funnel, with high CTR.

In this episode, with our guest, Violeta Pirnog, Senior Performance Marketing Manager at Blinkist,  we are unpacking the bundle of seeming contradictions that are native ads on Facebook. 

Right from user flows to testing parameters, Violeta takes us meticulously through the art of the soft sell. We are used to attention-grabbing creative ads doing the heavy lifting for conversions, so it hits differently when we hear how articles take on that mantle. 

How do you track events? What do you test? How do you optimize performance? Which placements do you go for? 

Bursting with questions? So were we! Check out this incredibly insightful episode.

KEY HIGHLIGHTS

📈 The change in user perception of native vs non-native ads
🖊️ Ad to app: the extended user flow of a native ad campaign
🦙 There’s a lot of BI in the background for native ad performance optimization
🍚 The subtle components of a native ad campaign
🎚️ How to decide if native ads are the right channel for your product
🎭 The performance of different native ad placements on Facebook
🏦 How to use Instant Experience as a litmus test
🖼️ What the testing framework for native ads looks like
🤝 The efficacy of automated vs manual testing
🧪 The surprising result of testing Taboola and Outbrain content flows on Facebook
🖊️ Headlines, creatives, article content and more: the variables of a native ad campaign

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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/how-native-ad-flows-with-landing-pages-articles-win-out-over-direct-to-appstore-flows-with-violeta-pirnog-senior-performance-marketing-manager-at-blinkist/

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