Brew Markets Ring Doorbell Founder on Home Security Tech & The Value of 100 Episodes
Jan 9, 2026
Jamie Siminoff, the Founder and Chief Inventor of Ring Doorbell, shares his incredible journey from the brink of bankruptcy to Amazon's billion-dollar acquisition. He highlights how Shark Tank provided invaluable exposure and discusses the impact of celebrities like Richard Branson on marketing. The conversation dives into the integration of AI in home security, including innovative features like Firewatch for emergency response. Siminoff also envisions a future where home technology minimizes stress, with intelligent automation transforming daily living.
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Christmas Eve Bricked DoorBots
- Jamie Siminoff recounts shipping DoorBot units that were bricked by a hard-coded chip mistake right before Christmas.
- An engineer rewrote cloud code overnight and fixed units by dawn, saving the company from collapse.
Shark Tank As A Growth Catalyst
- Shark Tank acted like a Super Bowl commercial that massively boosted Ring's visibility.
- Jamie later returned to Shark Tank as a “shark” and stayed close with several investors like Robert Herjavec.
How Richard Branson Got Involved
- Richard Branson discovered Ring after hearing about a neighbor using it to direct deliveries from the beach.
- His investment gave Ring mission credibility that helped build customer trust and brand momentum.
