Engaging Gen Z Through Experiential Marketing & Brewery Tech

Join us to talk about cutting-edge technology and experiential strategies to engage the next generation of consumers. GoTab and BrewedAt are partnering to inspire breweries, taprooms, and hospitality venues to harness the power of memorable events, Gen Z-specific marketing strategies, and exclusive GoTab features like Secret Menus, shared tabs, and interactive experiences to attract a tech-savvy, experience-driven demographic.

This event will empower industry professionals to reimagine how they connect with Gen Z by leveraging technology to enhance convenience and creativity while building loyalty through unforgettable experiences.

By combining innovative technology with creative event strategies, this collaboration will spotlight how businesses can drive traffic, increase engagement, and foster loyalty among younger drinkers who demand both convenience and memorable moments.

Evan Blum-Evan Blum is an accomplished beverage industry professional, with years of experience at Nestle Waters Supply Chain. While he has enjoyed his work in the industry, Evan's true passion lies in supporting local businesses that strengthen communities.

After graduating from Temple University, Evan discovered the world of craft beer and quickly became enamored with its rich flavors and vibrant culture. He is passionate about all aspects of the craft beer experience, from the welcoming atmosphere of taprooms to the excitement of beer festivals. For Evan, craft beer is about more than just the beer itself-it's about the food, the company, and the sense of community that comes with enjoying a great pint.

Adam Howe-With over 20 years in the service industry and 12 years in management, Adam Howe brings a wealth of hands-on experience and leadership expertise to his role as Solutions Engineer at GoTab. Adam has successfully opened and managed high-profile venues, including a $12M entertainment complex, an $8M beer garden, and a $1.5M tasting room/pub.

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Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: cbpconnects.com