🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Nataliia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) 📦

Will creative processes march back in-house?

Is the grass greener on the other side of Facebook UA?

How are game developers going to look at payments on gaming apps?

The second episode of the Mobile Growth Crystal Ball series is out. Today we’re thrilled to share predictions by Melissa Zeloof (ironSource) on bringing creative processes in-house, Nataliia Drozd (Fabulous) on newer UA channels and Jerome Turnbull (AppLovin) on alternate payment options for gaming apps.

KEY HIGHLIGHTS

🕶 Creatives become more important with the automation of UA 

💼 End-to-end control over creative process with an in-house team

🧦 Data sharing internally is easier and without risk 

🚴🏻‍♂️  Faster production time with an almost simultaneous feedback with an in-house creative team

🌊 Why web-to-app strategies will get a boost going ahead

🏹 The switch from Facebook to other platforms for UA

🎤 How Tik Tok leverages creatives

💰 The beginnings of alternate payment methods on mobile games

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-mobile-growth-crystal-ball-2022-predictions-part-2-homecoming-of-the-creative-process-newer-ua-sources-in-the-gang-alternate-payment-methods/

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