Innovation and design thinking are at the forefront of tech start-ups and lots of corporations looking to maximize profits and meet the demands of their customers. Interestingly, there's lots of profound parallels where these concepts can improve our landscape photography when implemented. Today's guest on my podcast, Jeff Zias, is a photographer who spends his time as an innovation coach. He's a thought-leader in the innovation space and we both thought his ideas would provide tremendous value to photographers looking to improve their images.

On this week's episode, we discuss:

• How Jeff got interested in photography.
• What is "design thinking" and how does it relate to landscape photography?
• The concept of deep empathy and how it relates to our photography.
• The concept of self-empathy and how it can improve our work.
• Knowing when we have had a true emotional response with our subjects.
• Figuring our what our photography should be about.
• Narrow and rapid experimentation and how it relates to nature photography.
• Photography as a metaphor.
• And a lot more!

Other topics/links discussed on the podcast this week:

• Support the podcast on Patreon.
• The Natural Landscape Photography Awards.
• Jeff's book, The Intrapreneur’s Journey.
• Jeff's book, The Innovation Animals.
• Jeff's photography book, Along the Coast.
• Watch podcast episodes on YouTube, where we overlay photos with our conversation via video.

Here is who Jeff recommended on the podcast this week:

• Shane McGeehan.
• Adrian Hill.
• Lynne Blount.

I love hearing from the podcast listeners! Reach out to me via Instagram, Facebook, or Twitter if you'd like to be on the podcast or if you have an idea of a topic we can talk about. We also have an Instagram page, a Facebook Page, and a Facebook Group - so don't be shy!

We also have a searchable transcript of every episode!

Thanks for stopping in, collaborating with us, and listening. See you next week.

P.S. you can also support the podcast by purchasing items through our B+H affiliate link.