Decoding Retail Media Networks: A Deep Dive with Andy Murray, Molly Rapert, and Rod Thomas

This week on the podcast, Brent is joined by fellow Walton College colleagues, Andy Murray, Molly Rapert, and Rod Thomas, to discuss their newly released white paper on retail media networks. The conversation dives into their research on retail media networks over the past few years, especially highlighting what exactly constitutes a retail media network, and emphasizing its omni-channel presence, utilization of first-party data, and closed-loop reporting. They continue on in the episode with a conversation around the transformative power of these networks in providing targeted marketing efforts and detailed insights into consumer behavior. They also stress the growing understanding and significance of retail media networks in the business landscape. Tune in to this episode for an enlightening exploration of this intersection between retail and media, and the unprecedented opportunities it presents for advertisers and marketers alike.