The Hustle Daily Show How AI is ‘killing’ search
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Aug 1, 2025 AI is redefining the landscape of search, shifting focus from clicks to the usefulness of information. Brands are learning to navigate a world where conversations with AI tools like ChatGPT dominate traffic. Traditional SEO struggles to adapt as referral traffic from AI skyrockets, forcing marketers to rethink their strategies. The discussion highlights innovative tools and changing dynamics, paving the way for a new era in user interactions. Plus, Sketchers’ airtag spaces and Tesla’s ride-hailing service add to the excitement!
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AI Kills Click-Through Rate
- One in five Google searches now trigger AI overviews, reducing click-through rate to just 8%.
- AI is becoming the final destination of search, which threatens the traditional web click economy.
AI Ends Traditional Search
- Search as we know it is changing due to AI providing direct answers, leading to less website visits.
- Marketers are struggling and adapting by optimizing for hyper-specific queries rather than broad SEO.
Optimize for Hyper-Specific Queries
- Brands should optimize content for hyper-specific questions, like 'best running shoes for flat feet under $150'.
- This approach helps be the best specific answer AI prioritizes instead of generic SEO keywords.