It used to be we only subscribed to newspaper and some magazines. Now we’re subscribing to just about everything, but are we suffering from subscription fatigue? Robbie Kellman Baxter author of two books on the subject, “The Membership Economy” and “The Forever Transaction” says we might. She says we are in the wild west of the subscription economy thanks to technology making it easier for businesses of all sizes to pivot to a membership model. While subscriptions may be possible, Robbie says there’s one key thing many companies miss when they change over. Find out what they’re missing on this episode of All Business with Jeffrey Hayzlett.
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All Business with Jeffrey Hayzlett