
The Startup Ideas Podcast
How to Sell Picks and Shovels in an AI World
Jun 29, 2023
Emma Lawler, the founder of Velvet, shares her insights on building infrastructure for app authentication in the era of AI. She discusses trends to watch in the post-Web3 landscape and highlights the potential of the picks and shovels approach in this AI revolution. Emma emphasizes the importance of community and collaboration in remote work, revealing how adaptability and strategic networking are crucial for entrepreneurs. She also touches on the evolving relationship between technology and user trust in the digital age.
39:53
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Quick takeaways
- The Pick-and-Shovel Play could be the most exciting opportunity in a post-web3 world.
- Establishing digital identities and ensuring trustworthiness in online interactions are becoming increasingly important.
Deep dives
Emma Lawler's Career Journey and Entrepreneurial Experiences
Emma Lawler shares her career journey, starting as a product designer in the peak of web two in San Francisco, working at Fitbit, starting her own company called Moonlight, selling it, and working at the SCIM leading product. She then decided to go back to business school and eventually started her current company, Belvit, which focuses on creating tools that bridge the gap between acquisition and engineering teams.
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