42 - Just Because You're Freemium Doesn't Mean You're Product-Led With Ramli John, Managing Director at ProductLed

Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and world-class PLG practitioners.

If you're trying to get both a high-level understanding plus dig deeper into PLG, this is the episode for you to listen to.

Some more fun facts about Ramli:

- he's the author of Product-Led Growth and Product-Led Onboarding

- he's got an array of skills including marketing, design, and software development

- he's in Canada

Here's what we hit on:

What is product-led growth (PLG) and how does it fit into the context of marketing/sales? How do each of these teams work together;

Why is PLG so important for SaaS companies? What’s been happening in the market? (e.g. selling to the modern buyer); 

What are the benefits of PLG;

What’s the right price point for PLG;

How Ramli got into PLG and marketing and growth (from software development);

PLG is not for every SaaS startup. Which startups NEED to embrace PLG if they want to grow;

When is the right time to build in PLG into your SaaS startup;

What are the top 3 things companies get wrong with PLG? (1. They think PLG is the Product team’s job and 2. They offer FREEMIUM and think they’re product-led, when users don’t even experience the value of the product)

How does Ramli help SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities to 2-3X their MRR;

You can reach Ramli on LinkedIn: www.linkedin.com/in/ramlijohn

Find out more about ProductLed: https://productled.com/

OpenView Partners was mentioned on the show: www.openviewpartners.com

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!