04 / Creativity in Technology

The best way to solve a problem is to first examine the people who have encountered it, instead of simply looking at the problem itself. Doing so allows you to get a different point of view. Through creativity, in-depth research of the people using your product, and technology, teams can exponentially improve the way software products provide value for users. In this episode, Joe and Sean talk with renowned artist Sebastian ErraZuriz about how he’s shaking up the art world and training minds to be creative in technology.

Sebastian ErraZuriz employs technology and design to extend the reach of his art in unique ways. He does not create digital products in the traditional sense, but his perspectives can be applied to your practice no matter where you work.

Creativity can be learned, Sebastian says, and it is “the key to pretty much everything, especially in this new era.” But he also uses data, employs strategies from top companies like Amazon and Nike to inform his work.

Listen to this episode to hear more about:

• The importance of stamina and persistence for designers
• The future of art and exhibitions in our digital age
• Sources of creativity and new ideas in your day-to-day life