Trust Erosion in Journalism

The podcast highlights a significant decline in trust towards traditional journalism among Canadians, which now approaches levels seen in the United States. In 2019, Canadians exhibited high levels of trust in major media outlets across the political spectrum, but recent research shows this trust has drastically eroded. The shift has been exacerbated by the closure of news access on platforms like Facebook and Instagram, which has further diminished the visibility of reliable journalism. This collapse in trust and consumption of traditional media has paved the way for individuals to turn to influencers and social media for news, often lacking the verification and ethical standards that journalistic institutions provide.