In this information-obsessed modern world, marketing takes on many forms. And a word that gets banded around a lot (and quite rightly) is brand. For Omobono, the brand isn't just logos and fancy billboards; it's more than that. The CTO from Omobono, Marcus Lambert, joins us to tell us about its importance and how an organization's brand can be enhanced digitally. Key takeaways from the podcast are: • Organizational trust layered into every nook-and-cranny of the business is the key to lasting transformation. (Omobono's story around this is a must-hear -- truly inspiring!) • Transparency creates clarity. It is a simple, sometimes painful, quite powerful tool that all establishments need to embrace for better leadership throughout the org. • The lessons learned from oscillating between small companies and large corporates and back again. Our Guest: Marcus Lambert LinkedIn: https://www.linkedin.com/in/marcuslambert/ Website: https://www.omobono.com/ Twitter: https://twitter.com/omobono_digital Intro and background music: Craig MacArthur - Power Shutoff (https://www.youtube.com/watch?v=x74iB_jtauw)