A Book with Legs

The Smead Book List - Summer 2026

Jun 29, 2026
A wide-ranging book roundup covering investor psychology, Chinese history, and the role of history in markets. They touch on mathematical thinking, multiple intelligences, and how constraints can spark better problem solving. Conversation includes corporate turnarounds, energy and oil market mechanics, demographics and economic effects, and practical steps for managing uncertainty.
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INSIGHT

Tit For Tat Balances Cooperation And Self-Interest

  • The Evolution of Cooperation found Tit-for-Tat outperformed always-cooperate or always-defect strategies in iterated prisoner’s dilemma tournaments.
  • Steve connects tit-for-tat to corporate unit cooperation and geopolitics as a practical balance of reciprocity.
ANECDOTE

Domino's Turnaround Centered On Honest Admission

  • Steve recounts Domino's turnaround where admitting their pizza 'sucked' and changing recipe and marketing restored the brand.
  • He describes tests swapping boxes and how perception influenced taste during their revival around 2008.
INSIGHT

Liberalism Origin Explains Modern Individualism Problem

  • Liberalism arose from the Protestant Reformation and centers the individual as the decision-maker rather than institutions.
  • Cole Smead links this origin to modern problems where extreme individualism erodes shared truth and collective action needed for long-term progress.
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