Many multi-location brands end up prioritizing operations over field marketing because they don’t have the expertise or human resources to do the actual outreach. This is a pain point that Field Day is solving and today we have its Founder and CEO, Alex Nocifera on the show to help us learn how. Field Day is a one-of-a-kind solution for local marketing activation. It combines a proprietary technology platform that offers all the tools and measurement capabilities to run sophisticated outreach campaigns to local communities with an army of trained brand ambassadors to execute those campaigns. Our conversation with Alex begins on the subject of the lost art of leveraging a community via in-person interactions due to a marketing landscape heavily weighted toward digital marketing.
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