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The Monopoly Report
Episode 16: Ricky Sutton of the Future Media newsletter and podcast
Feb 5, 2025
Ricky Sutton, a journalist and tech entrepreneur, dives into the challenges facing the news publishing industry. He discusses historic shifts from print to digital, and how big tech monopolies complicate the landscape. Sutton emphasizes the necessity of robust antitrust enforcement as a starting point for reform. The conversation touches on the evolving roles of AI and communication technologies, urging publishers to innovate in distribution and monetization to thrive in a competitive market.
33:33
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Quick takeaways
- Robust antitrust measures are essential to combat monopolistic practices in ad tech, ensuring a fairer revenue-sharing model for publishers.
- AI presents both challenges and opportunities, prompting publishers to evolve their content delivery and business models for improved audience engagement.
Deep dives
Google Cookie Deprecation and Its Implications
The discussion revolves around Google's decision to phase out third-party cookies and replace them with choice prompts as part of its privacy commitments. This move is seen as a distraction from the core competition issues previously identified by the UK's Competition and Markets Authority (CMA). Despite the shift in policy, the underlying concerns about Google’s monopolistic practices in ad tech remain unaddressed. Overall, the transition does not resolve the significant competitive imbalances that currently affect the advertising ecosystem.
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