The Founder Files The Secret to Creating Unforgettable Customer Experiences in the Digital Age - Yaron Assabi, DSG
Yaron Assabi, founder and CEO of Digital Solutions Group (DSG), has spent 27 years evolving his business from one of South Africa’s first e-commerce players during the dot-com boom into a group of companies that power customer experiences for major retailers.
Yaron shares his journey from running a single business unit to leading multiple companies with CEOs reporting to him. He breaks down what it takes to create a truly data-driven, customer-centric business, how to gather and act on feedback, and how to build a system where anyone in the company can manage a customer relationship from a single source of truth.
But his insights go beyond business. As a cancer survivor who chose to forgo chemotherapy and instead transformed his health through lifestyle changes, he reflects on how that experience reshaped his leadership, his approach to culture, and his outlook on the future.
This is a conversation about resilience, evolution, and the mindset needed to scale and sustain success in an ever-changing world.
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00:00 Introduction
03:21 What Is DSG?
12:15 The Current Scale of DSG
14:29 Tips for Maintaining a Strong Customer Experience
21:42 How Yaron Thinks About Bringing on New Clients
25:46 Handling Customer Experience Challenges While Scaling
44:51 How to Get High-Quality Customer Feedback
51:29 Building a System Where Anyone Can Manage Customer Relationships from a Single Source of Truth
58:13 Surviving Cancer Without Chemotherapy—How It Changed Yaron
01:22:01 The Future of DSG and Yaron
01:23:43 Two Key Pieces of Advice for Entrepreneurs