Dan Mee is nearing 10 years of running MeeFit, and he doesn’t sugar-coat the parts gym owners usually gloss over.

In this episode, Dan breaks down the hardest stretch of his entire journey: a price increase that triggered a wave of cancellations, a dip in monthly revenue, and a wobble in confidence… even though it turned out to be the right move.

We unpack what Dan would do differently next time (hint: stop over-explaining), the “£997 front-end offer” experiment that didn’t last but changed everything, and why “people in my area won’t pay that” is usually just a story.

You’ll also hear how MeFit thinks about small-group ratios (4:1 vs 6:1 vs 8:1), why their second site will start at 6:1, and Dan’s go-to method for fixing a gym that feels “stuck”: find the bottleneck, then fix the maths.

If you’re wrestling with pricing, capacity, retention, or the leap to site 2 — this one will land!

Find Out More About Dan:

Mee Fit Website: https://meefit.co.uk/
Dan's Instagram: https://www.instagram.com/dan_meefit/

#23 This gym used a £997 programme to fix pricing confidence (w/ Dan Mee)