Unlock the magic of what it takes to integrate your personal story with your business. In this episode, Sonia Alleyne shares advice that freelancers can take when they are forming their businesses or updating information on their websites. Potential clients need to be sold on an experience, but first, they need to be “seen.” Sonia got her start as an editor in New York and has interviewed high-profile business leaders including Ursula Burns, Oprah Winfrey, Don Thompson (former CEO of McDonald's), and Canadian billionaire Michael Lee-Chin. As press secretary, she has secured a significant and unprecedented amount of content placement in major media outlets including the New York Times, Wall Street Journal, New York Daily News, New York Post, Crain’s New York, Village Voice, ABC, and CBS.
Sonia has written two books and has co-authored one. She wrote I Kick Ass at Work! The Strategy Journal for Career Professionals (Hunter Publishing Group, 2020), which is the first journal of its kind to help women gain better insight and perspective about how they perform at their jobs. She is the co-author of Good is Not Enough: And Other Unwritten Rules for Minority Professionals (Penguin Books, 2008), which was nominated for an NAACP Image Award. She was also a contributor to Tips for Life, by Maria Shriver.
As founding editorial director for the Women of Power Summit, Sonia created and designed the content of the event for 10 years. She is a member of Black Women of Influence, a by-invitation-only professional women's group, and a former advisory board member of the California Women's Conference—one of the largest women's conferences in the country.
In this episode, Sonia mentions a thought-provoking speech by David Brooks, who wrote, How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen. She highly encourages everyone to listen or watch it: https://www.youtube.com/watch?v=YwENbKn3tqI
Sonia also discusses her latest book, The Storytelling Business Journal, which can be found here: https://www.amazon.com/Storytellers-Magic-Storytelling-Step-Step/dp/1662942966
To learn more about Sonia and her company, Storyteller’s Magic, please visit https://storytellersmagic.com.
The Editor's Half Hour