How to differentiate your fashion brand in a saturated market & why you shouldn’t make what already exists, with DONNI founder Alyssa Wasko

Today on the show we are chatting with Alyssa, the founder of Donni.

Rooted in comfort and born out of the need of a creative outlet to cope with grief, Alyssa founded the Los Angeles-based brand DONNI in 2009 after the death of her father, Donald. Established first as a brand that created oversized scarves designed to be worn in countless ways, DONNI has now grown into a lifestyle brand offering ready-to-wear, accessories and jewelry. Years later, DONNI remains dedicated to empowering women with wardrobe essentials that make them feel confident and comfortable in their own skin.

In this episode we’re going through what it's been like to bootstrap a brand for more than 10 years, how to stand out in the fashion industry and what entrepreneurs should keep in mind when they’re starting a business in today’s world.

LINKS WE MENTION:

DONNI's Instagram

Alyssa's Instagram

Female Startup Club's Instagram

Doone's Instagram

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Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

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