E9 Marketing Innovation - the Business Side of Innovation

Many companies are making poor decisions in their marketing messaging, which leads to terrible outcomes. Understanding both the sales and marketing side as well as the technology side can lead to better Solutions and Innovation. In this episode, we have guest David Shiller, President of Lighting Solution Development. David Shiller talks about how the manufacturing industry was forced to rethink its sales and marketing strategy due to the pandemic and how to build a digital marketing strategy by focusing on very specific Target audiences and messaging. David Shiller is the president of Lighting Solution Development, a consulting company providing product and business development for the advanced lighting industry. "The marketing department speaks as the company salesman speaks as a human being and people are much more interested in interacting with human beings thing," David Shiller Mind The Innovation Podcast with Sannah Vinding