In episode 7 of Crypto Consumer Chronicles, Humpty Calderon speaks with Steph Alinsug, CMO of Friends With Benefits (FWB). The conversation covers Steph's journey from Seed Club to Vessel and now as the CMO of Friends with Benefits (FWB). It delves into the evolution of Seed Club, the challenges of social media marketing, and the importance of personal branding in brand strategy. The discussion highlights the strategic approach to content creation and the impact of individual voices in brand communication. The conversation covers a wide range of topics related to social media strategy, newsletters, Web3 social platforms, and the upcoming Fest event. It delves into the challenges and opportunities of social media engagement, the significance of newsletters, and the impact of Web3 platforms like Farcaster and Lens. Additionally, it explores the marketing strategies for the On Chain Summer drop and the cultural shift in IRL experiences within the crypto space.

• Project Socials: https://warpcast.com/fwb, https://x.com/FWBtweets
• Guest Socials: https://warpcast.com/hun3y.eth, https://x.com/cryptohun3y