The Happy Clients Podcast 16. Should I Send My Clients Gifts?
When a new client comes on board, we all know how important it is to 'wow' them, but oftentimes you're already onto the next client to close. You're a busy agency owner, and maybe you're still the one who's onboarding your new clients into your agency.
We're big fans of having systems in place to ensure your clients are taken care of and they feel like they're your only client, and this fool-proof system will ensure you take your client's happiness seriously.
Onboarding System
Firstly, you must have an onboarding system (grab ours here if you don't have one). Inside of that system, simply have a section for 'Happy Clients'. In here, add some to do's for yourself or someone on your team, with due dates, to ensure you don't forget about your lovely clients!
Welcome Cards + Gifts— to send or not to send?
Start here: When you have a new client sign on the dotted line, pull out your pen and a card and write them a loving message. Here's an example:
Hey Betty! We're so thrilled to welcome you to the Agency XYZ family. Thank you for trusting us to help grow Betty's Soaps! Let's make 2021 the best year yet. Cheers to your success! -Tom
Don't have cards? Grab some now on Amazon— a simple card will do the trick. If you do business with people outside of your country, ensure you're stocked with international stamps so you can easily get it in the mailbox the same day.
Another option, if within your budget, is to send your new client a welcome basket! Here are a few options we've sent to clients:
Canada:
- Baskits
- Plant Collective
USA:
- Lula's Garden
- Milk Bar Store
Message: Betty, we're so excited to be working with you. Cheers to your success! Tom and the team.
On-going Gifts— are they necessary?
Uhhhh YES! Who doesn't love to receive a gift? Something small, like a $10 coffee card goes so far— trust us. When you've been working with your clients for 2 weeks, hit them with a Starbucks Card. It's super easy and lets your client know you're thinking of them and value their business. This will take 5 minutes— what are you waiting for!?
- Go to starbucks.com (ensure you're on the correct website depending on your clients' home country).
- Choose a pretty digital e-gift card.
- Write them a message like Betty, we wish we could take you for a proper coffee date in real life, but this will have to do for now! Enjoy a treat on us. -Tom and the team.
- Send to their email!
Listen in to this week's episode to hear the full details of client gifting,
[HELPFUL LINKS]
Onboarding Checklist: Grab our onboarding checklist here.
www.dotandcompany.co
[ABOUT THIS PODCAST]
Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.
Cheers, to happy clients.