Smart Talks with IBM
Clicks, Not Code: Transforming Digital Experiences with Salesforce
Nov 29, 2022
Phil Weinmeister, Head of Product, Salesforce Americas at IBM Consulting, discusses how businesses can enhance their digital experiences through the Salesforce platform using the low-code/no-code approach. They explore human-centric design, bridging gaps in digital experiences, and empowering businesses to create better solutions.
31:40
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Quick takeaways
- Salesforce platform enables non-technical individuals to create custom digital solutions without coding.
- Human-centric design and low-code, no-code approach drive digital transformations and enhance customer experiences.
Deep dives
Empowering Businesses to Create Better Digital Experiences
Phil Weinmeister, head of product Salesforce Americas at IBM, discusses how businesses can overcome the challenge of a lack of specialized software engineers by using the Salesforce platform. Phil teaches non-technical individuals how to create custom digital solutions without writing code, allowing companies to improve their digital experiences. He emphasizes the importance of human-centric design and the potential of the low-code, no-code approach in driving digital transformations. By combining industry-specific knowledge and platform expertise, IBM and Salesforce are able to deliver tailored solutions that enhance efficiency and adopt a more data-driven approach.
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