Empowering Businesses to Create Better Digital Experiences

Phil Weinmeister, head of product Salesforce Americas at IBM, discusses how businesses can overcome the challenge of a lack of specialized software engineers by using the Salesforce platform. Phil teaches non-technical individuals how to create custom digital solutions without writing code, allowing companies to improve their digital experiences. He emphasizes the importance of human-centric design and the potential of the low-code, no-code approach in driving digital transformations. By combining industry-specific knowledge and platform expertise, IBM and Salesforce are able to deliver tailored solutions that enhance efficiency and adopt a more data-driven approach.