Episode 12 highlights:
- Tomer Sharon’s user research tool at WeWork, Polaris
- Tomer Sharon on Democratizing UX
- What is user research
- What makes up a key insight and how to create them
- How to do user research the right way
- What questions can user research answer
- Difference between finding out what customer want vs what they need
- Research nuggets, what they are and how to create them
