The Rise of Non-Alcoholic Bitters with El Guapo

When we think about Dry January or making any non-alcoholic cocktails, we usually think about the spirits or liqueurs that we use in drinks. But how often do you think about the bitters?

Coming in tiny little bottles, where you might only use a drop or two, it's easy to forget that bitters are technically alcohol. Most bitters commonly on the market sit around 35-45% ABV, and although you are only using a small amount, this can derail your non-alcoholic efforts. 

So, understandably, non-alcoholic bitters brands are becoming more and more popular. 

One such brand is the New Orleans-based El Guapo. also makes non-alcoholic mixers, syrups and RTDs. All-natural, with no-GMO ingredients, and female-led, the brand also makes non-alcoholic mixers, syrups and RTDs.

We talk to El Guapo founder Christa Cotton about creating non-alc bitters, incorporating flavours and what it means to straddle the world of cocktails and non-alc.