Jill Robinson: Ending One of the Darkest Trades on Earth

“…I just remember walking around this room in total shock and then backing into a cage and feeling something touch my shoulder and realizing, ‘Oh my gosh, you know, I’ve come too close,’ and thinking I was going to be hurt. Then, as I turned around [I saw] what had touched me was the bears paw through the bars of the cage.

She just had her paw there and was holding it out. And I did something ridiculously stupid. I took her paw, because it was there, reaching out and she just squeezed my fingers. That's all she did. She just rhythmically squeezed my fingers. And I just looked into her eyes and I just knew it was one of those amazing moments that you can hardly describe. Because you just know at that point, everything in your life is going to change. Well, indeed, that’s exactly what happened.” - Jill Robinson

Jill Robinson has spent nearly 30 years of her life fighting to end bear bile farming, one of the world’s darkest industries that most people have never heard of.

She is widely recognized as the world’s leading authority on bear bile farming and is the founder and CEO of Animals Asia, an organization that has been rescuing bears since 1994 and is devoted to ending the entire bear bile industry. They are one of the few organizations in the world that is close to reaching the goal that they originally set out to achieve.